QuickTapLead enabled both companies to compile a list of leads without renting proprietary equipment or collecting the usual stack of business cards. Along with standard contact details, the app was configured to ask a number of survey questions with branching and skip logic to easily qualify leads and make follow up effortless. Booth visitors were instantly emailed product information and found the lead capture forms visually appealing, easy to complete and fun.

During the show, QuickTapLead tracked the progress of individual sales reps, provided real-time analytics with graphical reports and sent lead data to Salesforce CRM. Unlike traditional trade show software, QuickTapLead can take someone with no technical experience less than 10 minutes to set up and costs as little as 10 cents per lead.

Read the full article here: http://www.prweb.com/releases/tabletkiosks/leadcapture/prweb10582249.htm

In addition, QuickTapLead will be featured in the Exhibitor2013 New Product Showcase which is the launching pad for the hottest new products and services making their debut at the industry’s #1 event! The New Product Showcase “Wall” is one of the most popular areas to visit at the show and attracts tremendous interest from attendees looking to discover what’s new in the marketplace.

Visit TabbleDabble at Booth 861. We promise you a revolutionary learning experience you’ll never forget!

When Travelocity, one of the largest travel companies in the world wanted to turn their popular online game into a real life event with gnomes, fake snow, Nokia giveaways and tickets to Aruba, they looked no further than award-winning PR agency, Citizen Optimum to meet their brand activation needs.

And in turn, when Citizen Optimum wanted a fully customizable, branded and reliable tablet-based data capture solution for one of their biggest clients, they looked no further than TabbleDabble!

Combining the latest in tablet technology with a clever creative strategy and flawless execution, Travelocity was able to successfully pull off an experiential event at the Toronto Eaton Center, where people got to memorably interact with the Travelocity brand.

“We used TabbleDabble’s data collection tablets and software at our Hunt for the Gnome activation for Travelocity in January, 2013.  The activation was a huge success and having the tablets made collecting data from consumers both effortless and interactive.  The TabbleDabble team made the entire process easy for us and we would definitely recommend them to others that are looking to collect data at on-site activations” said Andre Poirier, Account Director, Citizen Optimum.

The Canadian Marketing Association (CMA) is the only marketing association in Canada that embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success.

CMA members make a major contribution to the Canadian economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. Against this backdrop, the Canadian Marketing Association is the marketing community’s leading advocate on the key public policy issues affecting both consumer and business-to-business marketers. From time to time the Association also forms internal task forces to develop self-regulatory policies and marketing best practices on these and other important marketing issues.

Have a great holiday season, full of laughter and cheer, and a wonderful New Year!

Harley-Davidson has been manufacturing motorcycles for over a century. That’s right, a century! We are tremendously pleased and honoured to be their data collection partner at The Motorcycle Show, a Canada-wide event, running across seven major cities, featuring the newest models from the biggest names in the industry!

The lead capture for Harley-Davidson features a totally offline postal code lookup that pre-populates province, city and street name based on postal code. It also sends an email to the lead instantly with details of the dealership closest to their home. With our standard shortcuts, custom keyboards, images and branding the end result is a quick and interactive experience for the customer!

For those planning to attend upcoming shows, stop by the Harley-Davidson booth and take the interactive survey, powered by TabbleDabble on 8 customized iPad kiosks. All survey takers are entered into a draw to win a $1,000 Harley-Davidson gift card. Get out there!

For more information on tickets, location and hours see: http://www.torontomotorcycleshow.ca/

The annual conference, organized by the Public Health Agency of Canada, promotes networking and knowledge sharing among leading authorities in immunization, researchers, policy makers, specialists and providers.

At their booth, GSK Vaccines with the help of TabbleDabble was able to successfully survey attendees and capture valuable feedback information about the immunization experience. GSK conducts valuable research that saves lives, and we take that sort of commitment very seriously by providing a reliable, secure and accurate data collection platform that will never let you down.

The 2012 Toronto ZoomerShow was held at the Direct Energy Center on October 27 and 28.  TabbleDabble outfitted the show with 6 kiosks, 2 handheld units and 3 energetic brand ambassadors.  The end result was over 1600 survey responses for the sponsors and over 1600 happy Zoomers that got to answer questions by tapping their answers on an iPad!

Facts:
• Zoomers control 77% of all Canadian wealth
• Over 14 Million Zoomers in Canada alone
• Zoomer = Boomers with Zip*
• Znaimer + Boomer = Zoomer

What is a Zoomer?
“The population bubble that was the youth market 30 years ago is today, the market I’ve defined as Zoomers. They were a dominant generation then … they remain a dominant generation today. Zoomers are a growing, vibrant and affluent community. They look at the world with optimism; they are engaged and aspire to enrich their lives and their communities”.

Here are a few of the things they had to say:

“TabbleDabble made it super simple and one of the reasons why wanted to work with them over other suppliers was because they had already built the back-end technology for what we were trying to do. They had a really strong base, so from a time and investment perspective, it was really easy for us to leverage the technology they had already built.”

- Jennifer Mason
VP, Sponsorship Sales
Diamond Integrated Marketing

“If I told my son that the bathroom at the ING Direct Cafe has the Dyson Airblade high power hand dryer, he’d be really excited! When Ravin showed me the technology, that was my Dyson Airblade. I was jacked up, like my seven year old son. I was so excited to see it. It’s a pleasure for me to be here to speak and promote and talk because I am a huge fan. I am a raving fan of the product. If I can share it and spread the stoke, I’m there.”

- Brad Warren
Marketing Manager
GoodLife Fitness

“We saw over 19% growth by going from paper to electronic and our conversions were up over 20%. That increase in conversions of new business is going to grow incrementally for us. It’s going to absolutely huge. We would not be as successful without having made this move. Having been in the space for number of years and having sourced a number of different vendors, we are extremely happy with the results that we’ve received with TabbleDabble.”

- Michael Wickett
National Marketing Manager
GoodLife Fitness

The evening wrapped up with hors d’oeuvres, drinks and a chance for the guests to meet the TabbleDabble team.

The tablet has become a fixture in the lives of many Canadians, and now tablets have become a great thing to have for event marketers.

Formerly known as Quadrant Mobile, TabbleDabble was launched in Toronto by Ravin Shah and Tishan Mills two years ago. The company’s slogan is “Attract. Connect. Know Your Market.” The company has grown considerably, being a technology provider for over 20 major brands like Acura, the Globe and Mail, and Golf Town.

To give you an idea the growth of tablets, Apple only sold 15 million iPads in 2010 according to the IDC. As the fastest growing tech device of all time, over 118 million are expected to be shipped worldwide in 2012, and 665 million by 2016, according to TabbleDabble. Consumers are fascinated by tablets.

Consumers have more fun entering contests or doing surveys on a tablet because they get to play with technology they might not otherwise have, even for a few seconds, according to Jennifer Mason at Diamond Integrated Marketing. She said at Tabblin’ & Dabblin’ 2012 that people did not mind filling out 28 survey questions because it was on a tablet.

Using tablets for contest entries is certainly easier for event marketing representatives than those brands that use bulky event marketing kiosks that you will find at conventions and trade shows that are expensive to ship and take up a lot of space. TabbleDabble will even set up your contest tablets as an iPad Café, a counter bar, and there are really neat free-standing iPad holder options.

Marquee organizations like the Ontario Tourism Marketing Partnership Corporation and GoodLife Fitness have switched from the hassle of paper entries to electronic ones with real-time data via TabbleDabble’s patent-pending technology.

GoodLife Fitness’ national marketing manager Michael Wickett said that Canada’s largest fitness club increased their conversions by 20% with the help of TabbleDabble. They were also able to relay the results to the right general managers within 24 hours. The company was not previously doing the “right activity” to maximize conversions. They say it was so much easier, automated, and fast compared to the hassle of paper and the time it took to understand results.

TabbleDabble says on their website: “TabbleDabble provides businesses with mobile interactive touch screen solutions for attracting and connecting with a target audience while collecting valuable data. We provide leading edge hardware, software and services at a price that is less than any available alternative.”

Read the full article.